Brand and Marketing Services

I can help in many ways, so if you can't see the exact service or consultancy you think you need, let's have a chat.

Brand Strategy

We’ll help your organisation to have clarity around who you are, what you stand for and how to make this relevant to your audiences, as well as setting out a clear roadmap to help you move towards your aspirational ‘future state’.

The process typically involves:

an assessment of the ‘current state’ – usually a mix of internal workshops and depth interviews, combined with external research with your primary audience(s)
brand workshop(s) exploring the desired future state
competitor analysis
development of a brand strategy roadmap
activation workshop(s) to help you implement the proposed roadmap

Competitor Positioning

Using primary and secondary research methodology, we’ll help to benchmark your organisation against your current and aspirant competitor set and identify specific actions to help you move closer towards your aspirant competitor positioning.

The process typically involves:

exploration of your current and aspirant competitor set, agreeing a shortlist, usually between 6-8 comparators
defining a list of variables – for example, brand and reputation (league tables, brand strategy etc); portfolio (tariff, breadth, differentiating factors); marketing and communications (campaigns, messaging and digital UX)
analysis and distillation of findings
benchmarking report highlighting where you are ahead / on a par / behind your comparator set with accompanying recommendations

Customer Insight

Using quantitative and qualitative market research that is then distilled into key takeaways and more importantly actionable insight to enhance the overall offer.

We will work with you to define a clear set of objectives and then design the research methodology best fit for purpose. This can be customer insight to support your brand strategy, or more tactical research for example to help inform digital UX enhancements.

We have worked with a range of clients and can adapt our approach to suit your budget and timescales.

Opportunity Analysis

Using a mixed-methods approach, we’ll help you to assess new market opportunities by providing a detailed opportunity analysis for new product development.

Previously we have worked with clients who were looking to develop their Executive Education portfolio, Online offer, stackable- / micro- credentials, and more specifically one that was seeking to expand their portfolio to address the skills gaps identified in the 2017 Topol Review.

We will work with you to define your goals and criteria for the analysis, and advise you on the methodology that is best fit for purpose.

We will draw upon a range of desk-based, and where necessary primary, sources and distil our findings into a comprehensive and actionable insight report.

We have worked with a range of clients and can adapt our approach to suit your budget and timescales.

Optimal Ways of Working

By understanding how your organisation is currently deploying your customer strategy, we’ll identify ways in which you can optimise this to improve bottom line results.

The process typically involves:

an assessment of the ‘current state’ – usually a mix of internal workshops and depth interviews, and where relevant combine this with external research with your primary audience(s)
explore the desired future state
benchmarking analysis
development of a future roadmap
activation workshop(s) to help you implement the proposed roadmap

An extension of your team

Use me as an extension of your in-house team. Whether it’s for project management support, or building a business case to help accelerate change.

I have worked with a range of clients across a broad scope and timescale ranging from a few days to several months, including development of CRM investment business cases, project managing collaborative steering groups to implement digital UX improvements and implementing portfolio reviews.

I have extensive experience at both an operational and strategic level and am able to establish effective working relationships swiftly to bring about successful results.

I’d be happy to discuss your specific requirements in more detail.