Hello!
I’m Nat, a strategic leader with over 20 years’ experience transforming marketing and brand activities globally for small to large businesses.
Although based in the East Midlands, I’m fortunate enough to work with clients from all over the world.
The positive impact and proven success within Higher Education and IoT in particular makes me the go-to Brand and Marketing Strategist in the industry.
nathalie
Career highlights
Deputy Director of Digital and Marketing
University of Nottingham
Achieved ambitious student recruitment targets and built the profile and reputation of a global university through high-quality marketing. Led a team of 49 and managed an annual operating budget of £2m.
Deliverables
- Implemented a global rebrand
- Increased student numbers through multiple successful student recruitment campaigns
- Enhanced welcome and arrival experience for new students
Faculty Strategy Development
University of Leeds Business School
Supported the Executive Dean and Deputy Dean of the Business School in developing and articulating the Business School’s five-year Strategy, working closely with the Strategy Steering Group and Workstream Leads.
Deliverables
- Compilation of a Global Higher Education Landscape Briefing
- Competitor analysis
- Visioning workshops
Reimagining the Prospective Student Journey
SUMS/Microsoft Collaborative Webinar Series
Delivered a three-part webinar series exploring the need for transformation across the higher education student recruitment experience, drawing on best practice from here in the UK and overseas.
Deliverables
- Quick wins
- Longer-term transformational solutions
- Positioned multiple universities competitively now and in the future
Other projects
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Brand Identity
Loughborough University Design School -
Opportunity Analysis
University of Leeds Faculty of Biological Sciences -
International Student Recruitment and Marketing Reviews
Queen Mary University London and King Abdullah University of Science and Technology (KAUST) -
Portfolio Review
University of Nottingham -
Marketing Review
Edge Hill University -
Digital UX Review
University of Leicester -
Content Audit
University of Leicester